Twenty years alongside leaders and institutions

She began her career at the agency Adgency Advanced Communication, where she developed new business, produced strategic recommendations and research, and took charge of strategic planning. Her accounts there included Transdev, SNCF, RATP and DIM.

At the French National Olympic and Sports Committee (CNOSF), she was first deputy to the director of communications and marketing. She created the institution’s first annual report, published every year since, reorganised the department and its supplier processes, and brought part of its functions in-house. She handled press relations for the French delegation at the Athens Games in 2004 and the Turin Games in 2006.

As director of communications, she led the department, its budget and a team of five to ten people: campaigns, publishing, web and social media, press relations, events, public relations, crisis communications. She oversaw the redesign of the logo and visual identity of the institution and of the French Olympic team, which won the Stratégies 2015 design award in the sport category, and defined the digital and social media strategy.

She directed France’s media operations at the Beijing Games in 2008, Vancouver in 2010 and London in 2012, as well as at the Youth Olympic Games in Singapore in 2010 and Innsbruck in 2012. She handled press relations for the presidents of the CNOSF, Henri Sérandour and then Denis Masseglia, and worked as a trainer for elite athletes, notably at the Athletes’ Forum, alongside journalists from RMC, L’Équipe and France Télévisions.

Since 2019, she has led consulting engagements for federations, companies, local authorities and leaders. The trade press readily presents her as a crisis management specialist; she points out that this is only one part of her work.

This background shapes the way she works: senior, multidisciplinary counsel, as much at ease with strategy as with the urgency of a crisis or the dynamics of influence. She favours a direct relationship built on trust — an experienced, candid and available counterpart, from the first conversation through to implementation.